Thursday, October 9, 2008

CNN coverage raises important issue

CNN this evening raised a very important issue in part of its coverage of the election: how voters are not getting the details they crave about the candidates. More specifically, how female voters, who are supposedly more methodical and information gatherers, want more details to make their decision about how to vote for. 

A group of undecided voters from Ohio were interviewed after the debate Tuesday, and they all said they want more specifics and answers and to know how, exactly, the candidates will handle the financial bailout and other important issues. They said the debate was a disappointment because the candidates spent most of the time attacking each other instead of saying what they themselves would do. 

Furthermore, one of the women brought up how equal pay is a large issue for her and that neither of the candidates has addressed this. 

If the candidates do not start giving more details out about their positions, these women said they would stay home on election day. 

I thought this was an excellent segment that raised many important issues. First of all, it shows how people want to know more information about their positions, not more polling data and who is winning the horse race. Also, it shows how people want to make informed decisions not based on personality or likeability. The want answers to their problems. Third, it points out another huge issue in the election, equal pay, that should be asked of the candidates. 

What's ironic, though, is that after CNN airs this great piece about how voters want to know more about the candidates, they do not actually run anything showing exact positions of the candidates or asking them how they feel about equal pay for women. After being told what the viewers/voters want, they should give them this, not continue to show polling data, talk about the candidates' wives speaking out dirty campaigning, and how each candidate is being portrayed in ads. They should take their own advice and stick to the cold, hard issues!

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